Building a focused, results-driven content calendar can relieve pressure from marketing teams by aligning content with timely opportunities. While maintaining such a calendar requires ongoing effort, a clear framework can help ensure consistent, high-impact content delivery.
Segmenting your law firm’s marketing audience is an important step in developing and executing your outreach strategy. Tommy Lyczko describes five approaches to audience segmentation to maximize the results of your marketing campaigns.
Founder Jocelyn Brumbaugh will present a virtual Lunch & Learn with the Legal Marketing Association’s Raleigh Local Group on June 3.
Utilizing a varied mix of effective marketing tactics will ensure that you optimize your upcoming law firm event for the highest return on investment. Tommy Lyczko discusses five powerful strategies for setting up your next event for success.
Is your law firm’s website in need of a refresh? Whether leadership changes have occurred, or your site is more than five years old, taking the time to set up the right team, process and expectations for your redesign will make all the difference in a smooth, successful launch. These five crucial steps will put you on the right track in the web redesign journey.
