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Celebrating a Milestone Anniversary

Fischel & Kahn

When a full-service Chicago-based firm approached its 100th anniversary, it tapped Builden Partners to conceptualize and execute a yearlong strategy to celebrate the milestone. Builden created a logo and updated all branding collateral, including the website, email signatures, stationery and social platforms. We researched and wrote an article about the storied history of the firm and its founders that was covered by the Chicago Daily Law Bulletin.

Our team even found, purchased and framed on behalf of the firm an archival cartoon that immortalized the founder as a mover and shaker in Chicago in the 1920s. The drawing was by J.P. McEvoy, whose work was made famous in the Saturday Evening Post. The culmination of the project was a hugely successful anniversary celebration, in which Builden managed all aspects, including coaching the team on ensuring the event was used as a business development opportunity.

The firm continues to rely on Builden to guide its day-to-day marketing operations in year 101 and beyond.