Business development coaching for law firms helps attorneys build and grow their books of business through structured guidance that translates into client relationships and revenue. Attorneys often feel unprepared for business development as few law schools train on the relationship and revenue-generating aspects that are critical to the health of an attorney’s practice.
Business development is a habit that must be cultivated. Builden closes the gap between understanding and execution through one-on-one and group coaching models that demystify business development for attorneys, giving them the tools to set goals, develop outreach habits and convert relationships into clients.
Whether firms deploy one-on-one coaching or business development coaching cohorts, Builden incorporates proven scientific methods that help attorneys overcome their fear of business development and create sustainable habits for an increased book of business over their career.
One-on-One Business Development Coaching
Builden’s personalized, results-driven individual coaching model helps attorneys build their books of business with greater confidence, accountability and sustainable habits. Each engagement is tailored to the individual attorney’s strengths and client base. Our approach focuses on:
- Crafting a personalized business development action plan built around the attorney’s goals
- Developing practical skills across the full business development cycle
- Leveraging accountability tools and outreach tracking to drive consistent momentum
- Building habits designed to create sustainable, long-term results
Small Group Coaching and Accountability Cohorts
Builden’s six-month business development cohorts give mid- to senior-level associates and junior partners the tools, structure and peer support to turn business development intentions into action.
Each cohort will include 6-8 attorneys selected by the firm, resulting in a group that is large enough to provide accountability but small enough to be interactive – and ensure everyone participates.
The program is broken into six monthly modules, with prep and homework for each session. Modules include:
- Business Development 101 + Setting SMART Goals
- Perfecting Your Elevator Pitch
- Building and Leveraging Your Network
- Leveraging Thought Leadership to Build Your Brand
- Generating Business from Events
- Graduation + Next Steps
Builden works exclusively with law firms and knows how to motivate and equip attorneys to meet and exceed their business development goals. Our team brings senior-level legal marketing experience and a process-driven approach to every coaching engagement, helping firms turn talented attorneys into rainmakers.
