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Complete Law Firm Rebrand in 100 Days


Laurie & Brennan

After years of successfully positioning itself as a premier construction law boutique, Laurie & Brennan turned to Builden Partners to elevate their brand, website and marketing infrastructure to mirror the sophisticated work they provide to clients.

In less than 100 days, Builden delivered:

  • A revamped, modern brand with sleek and dynamic design elements
  • A redesigned, contemporary website that:
    • Reflects their new brand
    • Provides the latest industry thought leadership
    • Welcomes visitors to connect with the firm
  • Engaging biographies that highlight the firm’s deep bench with photography provided by Chicago-based photographer Andrew Collings
  • Up-to-date marketing infrastructure for seamless internal management combined with analytics to track success
  • Transformed marketing materials and social media templates that highlight the firm’s national presence and stellar rankings

Laurie & Brennan partner Marissa Downs noted of the process that the firm “appreciated that Builden has a 360-degree view of legal marketing” and “we found value in that their team understands the space.”

This quick-moving, high-impact effort positions Laurie & Brennan to better connect with clients and prospects.

Marketing Strategy for Law Firms