Builden’s outsourced marketing solutions give law firms access to a full-service marketing department with senior-level strategy and day-to-day execution without the cost or complexity of building one in-house. Named to the 2025 Inc. 5000 list of fastest-growing companies, Builden provides outsourced marketing exclusively to law firms — from elite boutiques to global leaders. Our team brings in-house marketing leadership experience from Am Law firms and applies that expertise directly to the firms we serve.
Law firms with fewer than 150 attorneys often cannot justify the in-house marketing team needed to take their growth to the next level. Without strategic marketing leadership, many small and midsize practices fall into a cycle of random acts of marketing – reactive, inconsistent efforts that consume time and budget without building momentum. A strong marketing program changes that, helping law firms reach new and existing clients, recruit better talent and drive revenue.
This is where Builden comes in.
The Marketing Infrastructure Model
Most marketing agencies are built to execute campaigns. Builden is built to lead. The problem for most growing firms isn’t effort; it’s the absence of strategic marketing leadership. Without it, firms cycle through vendors, produce one-off content and never quite connect their marketing activity to business development results.
Builden replaces that cycle with a deliverable, sustainable program. At the core of every engagement is Builden’s proprietary Marketing Infrastructure Model: a systematic approach to capturing the work attorneys already do and delivering it where clients, prospects and referral sources are. Rather than treating marketing as a series of one-off tasks, the model transforms ad hoc efforts into consistent, scalable processes. The result: attorneys stay top-of-mind with key audiences in a sustainable way, every win and recognition gains the traction it deserves and firms are free to focus on serving their clients. Delivered through a blend of senior-level strategic guidance and coordinator-level execution, the model is housed under a single, cost-efficient engagement. The structure eliminates two common and costly mistakes: overpaying a marketing director who becomes mired in tactics and hiring a junior resource who cannot advance strategy.
Built to Scale
Whether a firm has no marketing infrastructure or an in-house team that needs strategic support, Builden steps in at the right level and grows with the firm. Our work spans rebrands completed in under 100 days, award-winning website redesigns and targeted growth strategies for firms across the Am Law rankings. The engagements vary, but the discipline behind them does not.
Many firms that begin with a defined project continue working with Builden for years across multiple service lines. That continuity is not incidental. It is what a well-run marketing program produces.
What Outsourced Marketing Solutions Include
- Marketing department audits to assess resource allocation and identify gaps
- Business development coaching for attorneys and practice groups
- Legal directory and awards strategy, including Chambers and Legal 500 submissions
- Presentation skills and public speaking training
- Internal communications to build engagement with attorneys and staff
- New firm launches and office openings
- Rebrands and visual identity overhauls
- Bio and LinkedIn audits
- Thought leadership positioning and content strategy
- Social media strategy and execution
- Communication platform reviews and updates
