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Launching a Boutique Firm into Success

Baron Harris Healey

When senior partners from a midsize firm decided to open their own media and IP law boutique, they turned to Builden Partners to conceptualize and launch the firm’s new identity. Builden helped the partners articulate the value proposition of the new firm and guided them through the development of a logo, website, collateral, bio and practice group content in record time, taking the heavy lift off their shoulders so they could focus on their clients.

Our team orchestrated all aspects of the public launch, ensuring the new firm made a big splash with clients, prospects and friends of the firm. The partners continue to rely on Builden to spread the word as they grow their team.

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Marketing Strategy for Law Firms

Jocelyn Brumbaugh Shares Effective Internal Communication Tips in ALA’s Legal Management Magazine

 June 8, 2022 BY Builden Partners

Jocelyn Brumbaugh shared insights on how law firms can improve internal communications in Legal Management, the magazine of the Association of Legal Administrators.

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Brand Building in 15 Minutes Recap – Navigating Marketing Gaps

 June 1, 2022 BY Builden Partners

Jocelyn Brumbaugh and Devon Pine examined how law firms can use fractional marketing support services to improve productivity and efficiency in the latest Brand Building in 15 Minutes session

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Builden Core Value: Grow Our People

 May 18, 2022 BY Builden Partners

Builden understands the value each team member offers and maximizes their potential to provide clients with unparalleled service.

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Fractional and Interim Marketing Support Best Practices

 May 12, 2022 BY Builden Partners

Just as attorneys were reinvigorated about their business development plans with COVID lockdowns in the rearview mirror, the Great Resignation hit law firm marketing departments hard.
These departments now have numerous open positions, fewer prospective candidates and less bandwidth to support the initiatives that can move the needle.

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