Launching a Boutique Firm into Success

Baron Harris Healey

When senior partners from a midsize firm decided to open their own media and IP law boutique, they turned to Builden Partners to conceptualize and launch the firm’s new identity. Builden helped the partners articulate the value proposition of the new firm and guided them through the development of a logo, website, collateral, bio and practice group content in record time, taking the heavy lift off their shoulders so they could focus on their clients.

Our team orchestrated all aspects of the public launch, ensuring the new firm made a big splash with clients, prospects and friends of the firm. The partners continue to rely on Builden to spread the word as they grow their team.

Steve Baron gave kudos to Builden and our work in an Illinois State Bar Association article he penned on first anniversary of the launch of Baron Harris Healey saying, “I cannot emphasize enough: find talented experts, listen to them, and follow their advice.”