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Builden Partners

Marketing Strategy For Law Firms

Builden Partners is Process Driven

Learn how our process-driven approach makes all the difference.

Builden Partners is changing the way law firms think about legal marketing, content development and media strategy and helping them develop and execute marketing strategies to better engage with clients, prospects and talent.

As seasoned legal marketing consultants, we create marketing strategy for professional and legal services firms of all sizes, applying the same process-driven marketing services and strategy approach to all engagements.

Marketing strategies and services include:

  • Change management and internal communications initiatives
  • Interim legal marketing leadership
  • Legal marketing department audits
  • Outsourced legal marketing departments
  • Thought leadership and content marketing strategy and execution
  • Content development and marketing for law firms
  • Lateral integration strategy
  • Diversity initiatives
  • Website redesign management and law firm digital marketing
  • Law firm launches and marketing rebrands
  • Social media marketing for law firms
  • Media relations strategy for law firms

Watch us engage lawyers, staff and external audiences – and move firms forward.

Case Studies

Complete Law Firm Rebrand in 100 Days

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

Ushering in New Firm Leadership During a Pandemic

A Women’s Initiative that Moves the Needle

Content that Delivers for an AmLaw 50 Firm

Launching a Boutique Firm into Success

Turning a New Brand into an Institution

Rebranding a Firm with a Dynamic Image

Celebrating a Milestone Anniversary

Marketing Department Audit for National Litigation Defense Firm

Learn how our process-driven approach makes all the difference.

Builden Partners is changing the way law firms think about legal marketing, content development and media strategy and helping them develop and execute marketing strategies to better engage with clients, prospects and talent.

As seasoned legal marketing consultants, we create marketing strategy for professional and legal services firms of all sizes, applying the same process-driven marketing services and strategy approach to all engagements.

Marketing strategies and services include:

Marketing Strategy for Law Firms

Jocelyn Brumbaugh Shares Effective Internal Communication Tips in ALA’s Legal Management Magazine

 June 8, 2022 BY Builden Partners

Jocelyn Brumbaugh shared insights on how law firms can improve internal communications in Legal Management, the magazine of the Association of Legal Administrators.

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Brand Building in 15 Minutes Recap – Navigating Marketing Gaps

 June 1, 2022 BY Builden Partners

Jocelyn Brumbaugh and Devon Pine examined how law firms can use fractional marketing support services to improve productivity and efficiency in the latest Brand Building in 15 Minutes session

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Builden Core Value: Grow Our People

 May 18, 2022 BY Builden Partners

Builden understands the value each team member offers and maximizes their potential to provide clients with unparalleled service.

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Fractional and Interim Marketing Support Best Practices

 May 12, 2022 BY Builden Partners

Just as attorneys were reinvigorated about their business development plans with COVID lockdowns in the rearview mirror, the Great Resignation hit law firm marketing departments hard.
These departments now have numerous open positions, fewer prospective candidates and less bandwidth to support the initiatives that can move the needle.

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