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Builden Partners

Marketing Strategy For Law Firms

Full-Service Marketing Solutions

  • Builden Partners is changing the way law firms think about marketing.

Builden Partners is changing the way law firms think about marketing with a full-service approach for their marketing, business development and public relations needs.

We provide strategy and execution services for AmLaw and midsize law firms including:

  • Outsourced legal marketing departments
  • Interim legal marketing leadership
  • Media relations strategy for law firms
  • Content development and marketing for law firms
  • Thought leadership and content marketing strategy and execution
  • Change management and internal communications initiatives
  • Legal marketing department audits
  • Website redesign management and law firm digital marketing
  • Lateral integration strategy
  • Social media marketing for law firms
  • Law firm launches and marketing rebrands
  • Diversity initiatives

As seasoned legal marketing consultants, we create marketing strategy for professional and legal services firms of all sizes, applying a process-driven approach to help law firms grow and better engage with clients, prospects and talent.

Builden Partners is process driven. Learn how our approach makes all the difference.

Client Endorsements

Complete Law Firm Rebrand in 100 Days

Ghostwriting Thought Leadership Content that Stands Out for AmLaw 200 Firm

Launching a Boutique Firm into Success

Marketing Department Audit for National Litigation Defense Firm

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

Ringing in 30th Anniversary with Website Overhaul and Interactive Social Media Initiatives

Ushering in New Firm Leadership During a Pandemic

Content that Delivers for an AmLaw 50 Firm

A Women’s Initiative that Moves the Needle

Celebrating a Milestone Anniversary

Rebranding a Firm with a Dynamic Image

Turning a New Brand into an Institution

  • Builden Partners is changing the way law firms think about marketing.

Builden Partners is changing the way law firms think about marketing with a full-service approach for their marketing, business development and public relations needs.

We provide strategy and execution services for AmLaw and midsize law firms including:

Marketing Strategy for Law Firms

Builden Presents “What to Know Before Using ChatGPT for Legal Marketing” as the next Brand Building in 15 Minutes

 June 5, 2023 BY Builden Partners

In the June webinar, Jocelyn Brumbaugh will discuss the risks and benefits of using generative AI in the legal marketing field, as well as present a live demonstration of ChatGPT.

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Brand Buliding in 15 Minutes Recap – How to Pitch, Place & Promote Attorney Articles

 April 26, 2023 BY Builden Partners

In the April webinar, Abby Moriarty will take marketers through the article writing process from identifying topics to promoting the published piece.

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Brand Building in 15 Minutes Recap – How to Handle Firm Attorney Deaths: Communication Best Practices

 March 29, 2023 BY Builden Partners

Sara Goddard shared guidelines for handling communications following the death of an attorney.

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Three Elements to a Successful Marketing Program

 March 27, 2023 BY Builden Partners

As the legal industry evolves, so do marketing initiatives to maintain the firm’s relevance and reputation. Doing so requires understanding three elements of legal marketing: digital presence, thought leadership and market visibility.

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