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Marketing Strategy for Law Firms

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Builden Partners isChanging The Way Law Firms Think About Marketing.

Builden Partners is changing the way law firms think about marketing with a full-service approach for their marketing, business development and public relations needs. We provide strategy and execution services for AmLaw and midsize law firms.

As seasoned legal marketing consultants, we create marketing strategy for professional and legal services firms of all sizes, applying a process-driven approach to help law firms grow and better engage with clients, prospects and talent.

Client Endorsements

Builden has been a true strategic partner. From pitches and proposals to awards submissions, events, and business development initiatives, they’ve done it all. What began as a single project grew into a lasting and valued relationship.

Builden has proven to be a natural and valuable extension of our business development team, delivering exceptional coaching, strategic market insight, and seamless program execution. They excel at working across professional disciplines, earning credibility with both lawyers and business professionals and helping align efforts around shared business goals.

We didn’t know what we were missing until we found Builden. What started as filling a gap in our client and prospect outreach has grown into something much bigger. This has become a real partnership that now touches everything from our website and events to social media and firm growth strategy. Our marketing and business development efforts are more strategic, and more aligned with firm goals, than ever before.

Builden transformed our marketing function into a full team of subject matter experts. They led the launch of a new website and our first office outside of headquarters, and they now run business development cohorts and trainings on a regular basis. They also upgraded our lateral integration process and handle day-to-day marketing activities such as practice seminars and awards. Builden operates as a true extension of our in-house team, working across every level of the firm and bringing a depth of expertise and bench strength no solo marketer could match. The impact has been a genuine turning point for our firm’s visibility in the market.

Builden is a true extension of our team. From practice group strategy and business development to marketing, events and Chambers submissions, they consistently elevate our profile in the market. Partnering with them has been one of the best decisions we’ve made.