Firms spent years fine-tuning and tweaking content for SEO, only for a new kind of search to come around. These 5 easy wins for law firm GEO will help firms get ahead of the curve and answer clients’ questions before they even ask.
LinkedIn is where business development actually happens, not just a digital resume. Learn how to use filters, tap into your weak-tie network, engage meaningfully in the comments and build a consistent routine that moves prospects from connection to conversation.
Law firms are receiving demand letters of up to $50,000 under California’s Invasion of Privacy Act (CIPA) for using Google Analytics, contact forms and chat widgets. And some firms don’t see it coming.
In a law firm CRM system, every pitch, proposal and client touchpoint is a data point waiting to work harder. This article explores how tracking opportunities from the first spark transforms a CRM system from a contact database into a strategic business development engine.
Law firm newsletters are one of the most overlooked tools in legal marketing. Learn six practical guidelines for building a newsletter that cuts through the noise, strengthens client relationships and drives real business development results.
