This article breaks down six specific podcasting strategies firms can use to create more engaging content, expand their reach and turn one conversation into long-term marketing value.
Every email a law firm sends is a branding opportunity, and the signature is one of the most underutilized tools in the firm’s marketing arsenal. These six best practices help law firms build email signatures that reinforce credibility, support business development and turn every sign-off into a strategic touchpoint.
Jocelyn Brumbaugh Shares Insights on Integrating Strategy and Legal Marketing in Interview with ALA’s Legal Management
April 30, 2026
| Builden Partners
Jocelyn discussed how law firm marketing teams are expanding their roles beyond traditional promotion in the article “Are You Maximizing Your Marketing Team’s Time?”
From Pitch to Win: Seven Ways Law Firms Can Elevate Their Legal Proposals
April 23, 2026
| Sue Sassmann
Successful proposals reflect deep client understanding and intentional strategy. Firms elevate their RFP and pitch materials by conducting focused research, shaping persuasive narratives, customizing team experience and presenting pricing that aligns with the client’s goals.
Four Chambers Myths Law Firms Keep Getting Wrong
April 9, 2026
| Lilly McAveeney
Chambers is a powerful business development tool for law firms, but only when treated as one. Four persistent myths are keeping firms from getting the most out of the process, from submission strategy to activating results.
