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Transformational Sector-Focused Rebrand and Website Revamp for Atypical-Industry Firm

Following nearly 20 years of successful client service within the beverage alcohol and hospitality industry, Christopoulos Dickens (CD) relied on Builden Partners to overhaul their brand and website to further showcase their unique industry elements, tiers and services.

As part of the transformation, CD, originally Christopoulos Law Group, LLC, renamed the firm to feature both partners. This new identity allowed Builden to propose even further shifts, including a fresh and succinct URL as well as a contemporary firm logo that features:

  • The firm’s new name
  • Area of practice
  • Imagery that is effective, modern and distinctly calls out the sector CD services
  • A rich color palette that reflects the beverage alcohol space and stands out from competitors

Playing off this new look, CD and Builden co-curated a new website and marketing materials that emphasize the firm’s breadth of experience representing clients within all aspects of the beverage alcohol and hospitality industry, an aspect that was lost in the firm’s previous website and branding. These changes include:


  • A new logo and imagery that incorporate industry elements while remaining minimalist and modern
  • A website newsroom that outlines attorney thought leadership, details firm accomplishments and provides important beverage alcohol and hospitality updates
  • An expanded and comprehensive list of services that improved upon prior website content which was difficult to find and brief
  • A list of industry tiers serviced by the firm on the homepage and outlined on a separate page to help clients easily navigate to the most applicable services
  • Compelling biographies that highlight the firm’s talent
  • An “Our Team” page that includes both attorneys and staff to call attention to the firm’s diverse team


  • A firm LinkedIn page featuring CD’s new branding and messaging
  • A modern social media template suite integrating industry-related images for use on LinkedIn
  • E-business cards which include a QR code that can be scanned to a potential client’s phone to share contact information easily; the QR code was also included on the back of the firm’s traditional paper business cards for easy mobile phone integration
  • Multiple letterhead variations that can be used for different circumstances

“Builden’s dedication to refining our digital presence and assisting us in launching as Christopoulos Dickens has elevated our image significantly,” said CD Principal & Partner Dimitrios Christopoulos. “They understood our vision of highlighting the uniqueness of the industry that we serve and developed materials that reflected all our client tiers seamlessly. Not only does our website and overall branding stand out from competitors, but the transformation was quick and their team kept us on track every step of the way.”