Builden provides fractional and interim support to law firms navigating critical gaps in their marketing departments. Fractional support places an experienced marketing professional with a firm on an ongoing, part-time basis. Interim support fills a defined, temporary gap, typically during a transition, leave of absence or search for a permanent hire.
The Risk of a Marketing Gap
Marketing turnover creates real operational risk for law firms. A department missing crucial staff can lose momentum on business development, stall active campaigns and leave attorneys without the support they rely on for pitches, content and client outreach. Firms often face this gap without the time or certainty needed to commit to a full-time hire, leaving key initiatives in limbo until a permanent replacement is found.
Builden provides experienced, results-minded interim marketing directors, managers and senior and junior marketers who can strategize and execute, keeping law firm marketing departments moving without the cost or commitment of a full-time employee.
We work exclusively with law firms, from boutique practices to Am Law 100, and our senior team’s background in Am Law marketing leadership means firms get support that understands legal industry stakeholders and pace from day one.
What Fractional and Interim Support Includes
Builden Partners supports law firms across the full range of fractional and interim marketing needs, from short-term gap coverage to longer-term strategic advisory roles. Engagements can be scoped around a single need or structured to cover a department through a full transition period.
Interim Marketing Leadership
Placing an experienced marketing director or manager to lead day-to-day operations, keep active initiatives on track and manage the marketing team during a leadership vacancy.
Fractional Strategic Advisory
Providing senior-level marketing guidance on an ongoing, part-time basis for firms that need strategic direction without the cost of a full-time executive hire.
Team Building and Hiring Support
Developing job descriptions, structuring the department and supporting the search for a permanent hire, so the transition to full-time leadership is smooth.
Guiding firms through the people and process shifts that come with new marketing leadership, including communication planning and team alignment.
Keeping attorney business development efforts on track during a leadership transition, so pipeline and client relationships do not lose momentum.
Law firms unsure of the gaps in their departments can also leverage Builden’s Law Firm Marketing Department Audits to surface hidden issues and identify critical needs before they compound.
What Makes Builden Different
- Engagements are built on the Marketing Infrastructure Model, Builden’s proprietary framework for transforming attorney activity into consistent, scalable marketing output
- Senior-level marketers with Am Law in-house experience who can step into a firm’s existing structure without extended onboarding
- A flexible engagement model that scales from a single fractional advisor to a full interim leadership placement
Builden has placed interim and fractional marketing leaders at firms ranging from boutique practices to the Am Law 100, helping departments stay on track through leadership transitions and emerge with stronger infrastructure than before.
Whether a firm needs a single strategic advisor or full interim leadership, Builden Partners brings the experience and process to keep marketing teams moving forward.
Contact us today to learn more.
