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Rebranding a Firm with a Dynamic Image

Regional Trial Firm

A regional trial law firm sought to update its website to better reflect its dynamic, relationship-driven approach to client service. The firm turned to Builden Partners to lead the project.  

Builden leveraged our experience managing website redesign projects to provide guidance on vendor selection, contract negotiation, SEO tools and web features of most value to the firm. 

After the vendor was selected, we ran point between the web developer and the firm to ensure:

  • The firm understood the implications of decisions made throughout the website redesign process
  • Investments were made in the right places to make the website stand the test of time
  • The project moved forward at a timely pace 
  • Lawyers were not burdened with the day-to-day redesign management issues

Our team orchestrated the realignment of practice groups and drafted all new practice content, as well as created About Us content that captured the spirit of the firm. Along the way, we refreshed bios, coordinated all new photography and built the firm’s marketing infrastructure to keep them top of mind with clients and prospects.