A law firm rebrand realigns a firm’s name, visual identity and market position with where the firm stands today. That shift might follow a merger, a leadership change, years of growth the existing brand no longer reflects or a partner departure. Builden manages law firm rebrands from strategy through rollout, bringing decades of in-house legal marketing experience and an exclusive focus on law firms to every engagement.
Treating a rebrand as the foundation for how a firm markets itself, our team carries a new name or visual identity into consistent, scalable marketing processes. From logos and collateral materials to the website, email signatures and client communications, our all-encompassing approach ensures the brand is reflected everywhere clients, prospects and referral sources encounter the firm.
What Does a Rebrand Include?
Builden leads firms through every stage of a rebrand, including:
Why Do Firms Rebrand?
- A merger or combination that requires a new firm name
- A milestone anniversary
- A shift in market or sector positioning
- A brand that no longer reflects the sophistication of the firm’s work
- Partner departures that shift the remaining firm’s identity
A new name and visual identity carry through every page of a firm’s site, so website work is part of a rebrand engagement from the outset, not a separate project layered on afterward. Builden handles everything from a homepage refresh to a full website redesign as needed to bring the new identity to life.
Builden has guided firms through a complete rebrand in under 100 days, an award-winning brand and website overhaul tied to a firm’s 25th anniversary and a sector-focused rebrand that included a full firm name change.
Whether the trigger is a merger, a milestone or simply an image that has fallen behind the work, Builden gives firms a brand that matches where they stand today and where they are headed.
