Builden helps law firms turn pitches and proposals into strategic, client-centered documents that drive revenue. A firm’s prospective clients expect a response that shows a clear understanding of their business and a plan for addressing their current needs. Our team works alongside the firm to shape a focused story that positions it as a strategic partner.
From the first conversation through submission and follow-up, Builden brings the process, content and design discipline that helps marketing and business development teams produce their strongest work.
How Builden Supports the Proposal Process
Led by a senior team with in-house marketing experience at Am Law 100 firms, Builden supports firms across the full proposal lifecycle, providing the writing, editing and design to produce a polished, succinct client-ready proposal, not just advice on how to approach it. Collectively, the team has worked on thousands of RFPs and understands the dense language, subtle requirements and submission platforms that accompany them.
Firms can engage Builden for the entire process or bring the team in for a specific phase, such as a first draft, a final review or design and packaging. That support includes:
- Go or No-Go Evaluation: A structured framework for deciding whether to pursue an opportunity before committing resources.
- Client-Centered Value: Messaging tailored to the audience, backed by past results and value-adds matched to the client’s needs.
- Proposal Development: A clear executive summary, a defined scope and team highlights tied to the client’s priorities.
- Design and Formatting: Clean, branded layouts within a firm’s existing template or a fresh design developed in partnership with the firm to meet any formatting or portal requirements.
- Submission and Follow-Up: Support through submission, followed by internal post-mortems and external follow-up that keep the firm in front of the client regardless of outcome.
- CRM Integration: Opportunities, notes, deadlines and outcomes tracked in one place to inform future strategy.
When Law Firms Bring in Proposal Support
Pitch and proposal support fits firms of all sizes and at different stages of building their process:
- Responding to formal RFPs, RFIs and RFQs that want a more strategic, client-centered response.
- Building repeatable proposal processes and reusable content.
- Running lean marketing and business development teams that need experienced support during high-stakes pursuits.
- Facing a proposal deadline without in-house bandwidth to staff it.
Contact us at hello@buildenpartners.com to learn more about pitch and proposal support.
