BatesCarey LLP refreshed its entire brand and launched a new website with Builden, giving the insurance and reinsurance firm an identity that matches its global reach. The 80+ attorney firm is at the forefront of insurance coverage litigation, guiding insurers through public nuisance claims tied to climate change, opioids, PFAS and social media addiction. It develops the law rather than simply applying it, saving clients millions and sometimes billions of dollars. While the existing website had served it well for more than a decade, it no longer reflected the firm BatesCarey had become.

The Builden Solution

Builden managed the project from brief to launch. The team rewrote every practice area page, the careers and about us pages and all attorney bios to showcase their precedent-setting work. The refreshed brand kept blue as the primary color and retired orange.

“Builden helped us transition to a site that presents BatesCarey as the national and international practice we are today,” said Jordon Steinway, Partner at BatesCarey. “Choosing nature and landscape photography over traditional legal imagery was a bold departure that sets us apart and references back to our reach across the globe.”

Deliverables

• New website and refreshed logo
• Rewritten site content and attorney bios
• Every branded asset, from letterhead to social templates, and the launch campaign