Builden manages the full legal directory and awards submission process for law firms, from strategy and drafting to referee coordination and interview preparation. The firms that win rankings and awards have one thing in common: a process strategic and disciplined enough that attorneys never have to stop practicing law to manage it. Builden runs that process.
Every engagement starts with a strategic calendar that aligns directory submissions and award nominations with firm priorities, attorney goals and practice strengths. We audit past submissions, interview key attorneys and practice group leaders and build a multi-year program designed to improve results over time.
Legal awards and directories elevate a firm’s reputation, attract top talent and validate the work attorneys do every day, but the submission process is time-consuming, nuanced and competitive. Getting it right requires more than impressive credentials. It takes a deliberate strategy, deep knowledge of evaluator expectations and consistent execution across submissions.
Legal directories and awards also shape how firms appear in AI-generated search results, and that influence is growing. Firms with strong, consistent recognition programs get found; those that have let their directory programs lapse are already losing ground. Builden transforms fragmented submission efforts into a cohesive program that drives visibility and supports growth at the local and national level.
Legal Directories
Recognized for results, our team has a proven track record with the world’s leading legal directories, including Chambers and Partners and The Legal 500. Getting ranked requires more than strong credentials. It requires a submission that tells the right story. Our full Chambers submission strategy has a 90% success rate in helping clients achieve first-time rankings and ranking improvements.
We support law firms at every stage of the directory submission process:
- Submission management: Managing the entire submission process from kickoff to deadline, keeping everything organized and on track
- Strategy and best practices: Advising on directory process changes, submission strategy and sponsorship/award fee ROI
- Submission drafting: Crafting persuasive submissions that showcase the right matters, metrics and differentiators
- Attorney collaboration: Working closely with attorneys to gather insights and build narratives that resonate with evaluators
- Referee management: Coordinating referee outreach and handling follow-ups to ensure timely, effective responses
- Interview preparation: Preparing lawyers for interviews with directory researchers
- Post-submission strategy: Tracking results and evaluator feedback to sharpen future submissions and rankings
National and Regional Awards
From Law360 and National Law Journal to Best Lawyers, Super Lawyers and local awards that matter to clients and communities, we support firms pursuing recognition at every level. Whether a boutique litigation firm or an Am Law leader, we understand the competitive dynamics in local markets and create tailored strategies that reflect nuances evaluators care about.
We support firms throughout the awards process:
- Nomination strategy: Identifying the right awards and building a case that reflects each attorney’s strongest work and differentiators
- Nomination drafting: Crafting compelling nominations that highlight the right matters, metrics and recognition
- Results tracking: Monitoring outcomes and evaluator feedback to strengthen future submissions
Whether submitting for the first time or aiming to move up in the rankings, we do the heavy lifting and help firms put their best foot forward.
Contact us today to get started.
