Legal Marketing Certification Program

• Do you lack the time or resources to provide the in-depth training your legal marketing team needs?
• Is high turnover making it difficult to build a stable, effective marketing team?
• Could your legal marketing team benefit from better mentorship and guidance to develop their skills and confidence?

The Spark Legal Marketing Master Class is a comprehensive training course designed for early-career legal marketing professionals and law firms seeking to train their in-house marketing and business development teams. This one-of-a-kind program provides a solid foundation in the unique principles, skills and strategies that drive successful marketing and business development in law firms. Participants will gain hands-on experience through workshops, individualized coaching, educational sessions and training materials that cover essential topics.

By the end of the master class, students will gain a foundational understanding of how to create effective marketing strategies, build client relationships and leverage digital tools to drive growth and visibility for law firms.

Introductory Pricing

Law firms enrolling in the Spark Legal Marketing Master Class by March 2025 can take advantage of exclusive introductory pricing, offering exceptional value for early enrollees.  

Contact us at hello@Buildenpartners.com for more information.

Key Benefits

• Scalable Skills for Firm Growth
  Equip participants with foundational marketing skills that can evolve with the firm’s growth and changing industry dynamics.
• Boosted Retention and Engagement
  Invest in the professional development of early-career marketers, increasing job satisfaction and loyalty while reducing turnover.
• Tailored Expertise in Legal Marketing
  Gain an understanding of the distinct challenges and opportunities within legal marketing, such as ethical advertising constraints, client confidentiality, DEI and trending issues.
• Accelerated Learning Curve
  Shorten the time required for early-career marketers to adapt to the legal sector by providing focused, practical knowledge that builds confidence and effectiveness.
• Legal-Specific Marketing Processes
  Train marketers to implement marketing processes unique to the legal industry, such as managing attorney bios, integrating case results into content strategies and leveraging practice-area-specific marketing tactics.

Target Audiences

• Aspiring legal marketers with four years or less of experience
• Law firms seeking to train in-house marketing and business development professionals

Delivery Methods

• Monthly one-hour group training session (12 sessions total)
• Templates, guides, checklists and learning materials related to each session
• Monthly 1:1 coaching sessions to answer questions, troubleshoot issues, provide general advice or address a topic of the learner’s choice (one 30-minute session per month)
• Optional quarterly skills workshops (4 workshops, 45 minutes each)

Group Training Sessions

Monthly virtual group training sessions offer a collaborative and interactive learning environment focused on developing essential skills and strategies. Participants benefit from real-time discussions and practical exercises that allow them to apply new insights directly to their roles. Handouts, checklists and training materials provide practical resources learners can reference and apply in their daily roles, reinforcing key concepts and strategies covered in each session (full outline below).

Individual Coaching Sessions

Monthly one-on-one virtual coaching sessions offer personalized support for early-career legal marketers to address individual questions, troubleshoot specific issues and receive tailored advice. Each session is flexible, allowing participants to focus on a topic of their choice to gain targeted insights and strategies for their professional growth.

Optional Quarterly Key Skills Workshops

Group workshops provide focused, hands-on training on core skills, helping early-career legal marketing professionals build a strong foundation for success in the legal industry. These sessions provide an engaging, flexible way to enhance marketing expertise and connect with peers from across the industry, all from the convenience of a virtual setting.  Topics covered include:

• Problem Solving: Learn practical problem-solving techniques to improve strategic decision-making skills and address common challenges in law firm marketing.
• Project Management: Develop essential project management skills to plan, execute and track marketing initiatives, manage timelines and collaborate with cross-functional teams to drive successful outcomes.
• Client Service: Explore client service strategies to build strong relationships, enhance client satisfaction and drive loyalty in a competitive legal market.
• Time Management: Learn time management techniques to prioritize tasks, maximize productivity, meet deadlines and balance competing priorities within a fast-paced law firm environment.

Contact us at hello@Buildenpartners.com today to learn more.