Builden Partners.
Changing the way law firms think about marketing.
Builden Partners is a Chicago-based marketing and business development consultancy that works exclusively with law firms. Founded in 2014, Builden provides strategic support to law firms ranging from boutique to the Am Law 100, transforming ad hoc marketing efforts into forward-looking strategies that build law firm brands, keep lawyers top of mind with clients and prospects and move the needle on firm revenue.
Builden’s process-driven approach to law firm marketing has fueled remarkable growth for us and our clients, earning us a spot on the 2025 Inc. 5000 Fastest-Growing Companies List. Serving clients nationwide, Builden scales services to fit firm needs and regularly acts as the go-to team to run marketing and business development projects:
- Fractional marketing and business development support gives global law firms an experienced, on-demand team to execute projects when internal capacity or skill sets fall short.
- Process-forward outsourced marketing solutions ensure every win, award, thought leadership piece and other good news becomes a touchpoint for new business opportunities, freeing attorneys to focus on client work.
- Business development coaching builds the habits, language and confidence attorneys need to consistently generate business and turn existing relationships into real revenue.
- Law firm marketing department audits give firm leadership an honest, independent assessment of what is working, what is not and where to focus next, delivering a clear roadmap for a more effective marketing function.
- Website redesign and rebranding projects give firms whose online presence no longer reflects who they are a modern site with a process designed to minimize attorney time and built to last.
- The Spark Legal Marketing Master Class is a cohort-based training program for legal marketers and business development professionals at every level, from individuals building their careers to departments looking to upskill their teams.
The Marketing Infrastructure Model
The Marketing Infrastructure Model is Builden’s signature approach to law firm marketing. It transforms scattered marketing efforts into consistent, repeatable processes that keep attorneys visible to clients, prospects and referral sources.
This allows firms to turn the good work attorneys already do into sustained business development momentum. When attorneys consistently stay in front of clients and prospects with the right voice, firms meet and exceed their marketing and business development goals.
Ready to change the way your firm thinks about marketing? Contact us to get started.
