Segmenting your law firm’s marketing audience is an important step in developing and executing your outreach strategy. Tommy Lyczko describes five approaches to audience segmentation to maximize the results of your marketing campaigns.
In the article “Coach the Coach: How Legal Administrators Can Turn Reluctant Attorneys into Business Developers,” Jocelyn outlines key strategies for legal administrators to help attorneys drive business development at their law firms.
Scrambling to finalize holiday client gifts? Even last-minute efforts can shine with thoughtfulness. From personalized e-cards to charity donations, discover impactful strategies for attorneys that resonate beyond the season.
Sponsorships provide law firms with valuable visibility and networking opportunities. To maximize these benefits, firms should conduct strategic evaluations, including assessing the organization’s credibility, ensuring budget alignment, exploring branding options, analyzing long-term ROI and making informed recommendations.
Cultivating a business development culture requires focused strategies and consistent action. Jocelyn Brumbaugh highlights key steps firms can take now to drive long-term growth, from understanding the difference between marketing and business development to setting SMART goals and maximizing opportunities at firm events.
