News & Insights

Holiday greetings aren’t just seasonal courtesy; they’re a business development tool. Jocelyn Brumbaugh outlines how attorneys can transform year-end outreach into meaningful conversations and lasting relationships through authentic messaging, strategic timing and intentional follow-up.

Legal marketers navigate strict ethics rules while shaping compelling content. This article explains how to avoid prohibited claims, describe experience accurately and use compliant language that supports strong storytelling. Learn practical ways to highlight credibility, maintain transparency and build trust without crossing advertising boundaries.

With the right foundation, law firms can support lateral attorney integration with clarity and consistency. A proactive marketing process helps firms avoid reactive execution, align with business development goals and reinforce strategic growth.

After the conference ends, the real work begins. In the final installment of this three-part series on maximizing event ROI, Jocelyn Brumbaugh outlines how attorneys can transform new connections into lasting relationships through thoughtful follow-up, meaningful LinkedIn engagement and consistent, value-driven outreach.

Developing trust with clients can convert singular matters into long term advisory relationships. This article provides achievable and actionable client engagement strategies attorneys can implement to maximize client relationships.