News & Insights

Before you ever set foot in a conference venue, there’s work to be done. In part 1 of this three-part series on maximizing event ROI, Jocelyn Brumbaugh breaks down the essential pre-event strategies attorneys can use to walk in prepared and leave with results.

Cultivating a business development culture requires focused strategies and consistent action. Jocelyn Brumbaugh highlights key steps firms can take now to drive long-term growth, from understanding the difference between marketing and business development to setting SMART goals and maximizing opportunities at firm events.