Builden’s Founder Jocelyn Brumbaugh shared her expertise in an interview with Legal Management for their April 2026 issue.

The article “Are You Maximizing Your Marketing Team’s Time?” explores how law firms are expanding the role of their marketing departments beyond traditional promotional work. Jocelyn discussed trends driving this shift, including increased rate pressure and firm consolidations that push administrative teams to demonstrate broader value.

“All these trends intersect in a way that puts pressure on the administrative team to say, ‘What have you done for me lately?'” Jocelyn told Legal Management. “It is in the marketing team’s best interest to show their value across the entire firm.”

The article highlights key areas where marketing teams make an impact: shaping technology decisions, strengthening client communications, contributing to strategic planning and building brands. Jocelyn emphasizes that marketing professionals bring a perspective that purely IT- or procurement-driven processes often miss, and that their competitive intelligence and client insight earn them a seat at the table for firm-wide strategy conversations.

Read the full article here.

Legal Management is the magazine of the ALA. They publish monthly issues on a variety of legal administration topics, such as business development, public relations, marketing and other key areas of legal administration.