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Jocelyn Brumbaugh’s experience includes 20+ years in marketing and communications roles at top law and financial services firms − building departments, counseling CEOs and driving strategy.

At the global financial services firm Citadel, she developed the firm’s first strategic internal communications plan, including orchestrating all CEO communications and employee touchpoints.

While at top global law firm Baker McKenzie, Jocelyn oversaw the communications strategy for seven international office acquisitions. She launched numerous innovative tools for increased awareness of strategy, laterals and key marketing initiatives, including a chairman’s blog, a global news portal and the firm’s first coordinated deal collection process.

Prior to that, she built the first communications department at Foley & Lardner, including handling the communications strategy for numerous office acquisitions, and managed consumer and healthcare accounts at Edelman Public Relations.

In 2006, Jocelyn founded the Legal & Professional Services Council, which she has grown to a 500-member 501(c)(6) organization known in the legal marketing community as the source for high-quality programming on best practices in business development, marketing and communications. In 2017, she launched LPSC NextGen with content geared towards those early in their legal and professional services marketing careers.

In 2018, she was named to the Chicago Business Journal’s Women of Influence list and selected to join the Goldman Sachs 10,000 Small Businesses program. She graduated from Miami University of Ohio with a Bachelor of Philosophy and a focus in Integrated Marketing Communications.

She lives with her family in Western Springs, Illinois, where she serves on the village planning commission.

Marketing Strategy for Law Firms

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