Jocelyn Brumbaugh is a recognized leader in law firm marketing and business development, with more than 20 years of experience driving strategy, counseling the C-suite and building high-performing marketing, business development and communications teams.
As the founder of Builden Partners, she helps law firms grow their bottom lines through business development coaching, cohort programs and strategic marketing initiatives. She is a frequent speaker for law firm alliances, bar associations and professional organizations serving law firm administrators and legal marketers.
Throughout her career, Jocelyn has played a pivotal role in shaping marketing and business development efforts at top law and financial services firms, driving initiatives that enhance visibility and growth.
At financial services firm Citadel, she developed the firm’s first strategic internal communications program, including orchestrating all CEO communications and employee engagement initiatives.
At Baker McKenzie, she led the communications strategy for seven international acquisitions and launched innovative tools—such as the chairman’s blog, a global news portal and the firm’s first coordinated deal collection process—that strengthened firmwide communication and market positioning. Prior to that, she established Foley & Lardner’s first communications department, overseeing the firm’s messaging during multiple office acquisitions. She began her career at Edelman Public Relations, managing consumer and healthcare accounts.
Jocelyn is a dedicated innovator in legal marketing, creating professional development opportunities and fostering a strong community for industry peers. In 2006, she founded the Legal & Professional Services Council (LPSC), a trade group that became the premier resource for law firm business development, marketing and communications professionals. Over 15 years, she expanded LPSC to 600+ members nationwide, delivering professional development to more than 5,000 individuals through 100+ events. After a pandemic-related hiatus, LPSC 2.0 launched in 2024 to great fanfare.
Jocelyn has been recognized as a Chicago Business Journal Woman of Influence and is a graduate of Goldman Sachs’ 10,000 Small Businesses program Cohort 22. She is a member of Entrepreneurs’ Organization (EO) and holds a Bachelor of Philosophy with a focus in Integrated Marketing Communications from Miami University of Ohio.
She lives with her family in Western Springs, Illinois, and serves on the Village Planning Commission.
