Builden’s Founder Jocelyn Brumbaugh contributed an article to the latest issue of Legal Management, the official magazine of the Association of Legal Administrators (ALA). In “Coach the Coach: How Legal Administrators Can Turn Reluctant Attorneys into Business Developers,” Jocelyn provides actionable advice on how legal administrators can coach attorneys to drive business development at their firms.

While law firm business development is often treated as a partner-level concern and discussed in broad strategic terms, the reality is that many legal administrators are responsible for coaching attorneys through crucial business development activities they may not be familiar with themselves. In this article, Jocelyn provides four key strategies for legal administrators to keep attorneys on track with their business development goals.

Read the article here.

Legal Management is the magazine of the ALA. They publish monthly issues on a variety of legal administration topics, such as business development, public relations, marketing and other key areas of legal administration.