News & Insights

Many law firms overlook client succession planning until a transition is already underway, putting valuable relationships at risk. This article outlines practical, proactive steps law firms can take to build trust, involve next-generation attorneys early, and ensure continuity that clients can rely on.

Building a focused, results-driven content calendar can relieve pressure from marketing teams by aligning content with timely opportunities. While maintaining such a calendar requires ongoing effort, a clear framework can help ensure consistent, high-impact content delivery.

Segmenting your law firm’s marketing audience is an important step in developing and executing your outreach strategy. Tommy Lyczko describes five approaches to audience segmentation to maximize the results of your marketing campaigns.

Founder Jocelyn Brumbaugh will present a virtual Lunch & Learn with the Legal Marketing Association’s Raleigh Local Group on June 3.

In the article “Coach the Coach: How Legal Administrators Can Turn Reluctant Attorneys into Business Developers,” Jocelyn outlines key strategies for legal administrators to help attorneys drive business development at their law firms.