News & Insights

After the conference ends, the real work begins. In the final installment of this three-part series on maximizing event ROI, Jocelyn Brumbaugh outlines how attorneys can transform new connections into lasting relationships through thoughtful follow-up, meaningful LinkedIn engagement and consistent, value-driven outreach.

Developing trust with clients can convert singular matters into long term advisory relationships. This article provides achievable and actionable client engagement strategies attorneys can implement to maximize client relationships.

Event attendance is the first metric law firms typically use to determine if an event was successful. These five best practices can increase attendance at your next event and support your firm’s business and marketing goals.

The magnitude of reporting options and features of Google Analytics 4 can make navigating the platform a daunting task for those new to the program. Learn more about the key GA4 reports and how law firms can leverage the expansive collection of data to attract and retain clients while improving website performance.

Preparation for a conference or industry event is only half the equation — how you spend your time during a conference determines whether you leave with a list of emails or genuine opportunities. In part 2 of our three-part series on maximizing event ROI, Founder Jocelyn Brumbaugh shares in-the-moment strategies to make every interaction count.