News & Insights

The magnitude of reporting options and features of Google Analytics 4 can make navigating the platform a daunting task for those new to the program. Learn more about the key GA4 reports and how law firms can leverage the expansive collection of data to attract and retain clients while improving website performance.

Preparation for a conference or industry event is only half the equation — how you spend your time during a conference determines whether you leave with a list of emails or genuine opportunities. In part 2 of our three-part series on maximizing event ROI, Founder Jocelyn Brumbaugh shares in-the-moment strategies to make every interaction count.

Legal marketers and attorneys alike can take advantage of the numerous business development opportunities that public speaking engagements offer. These six tips can help take your firm’s presentations to the next level.

Great legal thought leadership doesn’t write itself, but with the right process, ghostwritten content can serve your law firm and drive business development without overextending your attorneys (or your marketing team).

Discover practical tips for creating polished event invitations that can drive attendance and reinforce your law firm’s brand identity.