News & Insights

Law firms build stronger client relationships by leading with empathy, establishing ground rules, improving communication and staying top of mind. Learn how law firms and their marketing teams can collaborate to exceed expectations, strengthen retention and turn satisfied clients into long-term relationships and referrals.

Every law firm has relationships that never make it into the CRM: the colleague who already knows the prospect, the email exchange that signals warming interest. Part 2 explores how relationship intelligence surfaces those hidden connections and turns them into smarter, faster business development outreach.

Firms spent years fine-tuning and tweaking content for SEO, only for a new kind of search to come around. These 5 easy wins for law firm GEO will help firms get ahead of the curve and answer clients’ questions before they even ask.

LinkedIn is where business development actually happens, not just a digital resume. Learn how to use filters, tap into your weak-tie network, engage meaningfully in the comments and build a consistent routine that moves prospects from connection to conversation.

Law firms are receiving demand letters of up to $50,000 under California’s Invasion of Privacy Act (CIPA) for using Google Analytics, contact forms and chat widgets. And some firms don’t see it coming.