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Solving the Lateral Integration Puzzle

September 10, 2015

Founder Jocelyn Brumbaugh and Stuart N. Goodman, founder of Goodman Business Development, offered their insights on successful lateral integration in Legal Marketing Association’s September/October 2015 issue of Strategies — The Journal of Legal Marketing.

Read the full article here.

Case Studies

Case Studies

Complete Law Firm Rebrand in 100 Days

Ghostwriting Thought Leadership Content that Stands Out for AmLaw 200 Firm

Launching a Boutique Firm into Success

Transformational Sector-Focused Rebrand and Website Revamp for Atypical-Industry Firm

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

Ringing in 30th Anniversary with Website Overhaul and Interactive Social Media Initiatives

Ushering in New Firm Leadership During a Pandemic

Content that Delivers for an AmLaw 50 Firm

A Women’s Initiative that Moves the Needle

Celebrating a Milestone Anniversary

Rebranding a Firm with a Dynamic Image

Turning a New Brand into an Institution

Marketing Department Audit for National Litigation Defense Firm