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Solving the Lateral Integration Puzzle

September 10, 2015 |

Founder Jocelyn Brumbaugh and Stuart N. Goodman, founder of Goodman Business Development, offered their insights on successful lateral integration in Legal Marketing Association’s September/October 2015 issue of Strategies — The Journal of Legal Marketing.

Read the full article here.

Case Studies

Case Studies

Laurie & Brennan logo

Complete Law Firm Rebrand in 100 Days

Ghostwriting Thought Leadership Content that Stands Out for AmLaw 200 Firm

Expanding Horizons: Targeted Marketing Strategies for an AmLaw 20 Firm

 Beverage Alcohol & Hospitality Law. Christopoulos | Dickens logo

Transformational Sector-Focused Rebrand and Website Revamp for Atypical-Industry Firm

 Steptoe | A Step Above logo

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

 Nyhan logo

Ringing in 30th Anniversary with Website Overhaul and Interactive Social Media Initiatives

 Golan | Christie | Taglia logo

Ushering in New Firm Leadership During a Pandemic

Content that Delivers for an AmLaw 50 Firm

 Segal McCambridge Forward Together logo

A Women’s Initiative that Moves the Needle

 Fischel Kahn logo

Celebrating a Milestone Anniversary

Rebranding a Firm with a Dynamic Image

 Legal & Professional Services Counsel logo

Turning a New Brand into an Institution

Marketing Department Audit for National Litigation Defense Firm

 Baron Harris Healey logo

Launching a Boutique Firm into Success