News & Insights

Sponsorships provide law firms with valuable visibility and networking opportunities. To maximize these benefits, firms should conduct strategic evaluations, including assessing the organization’s credibility, ensuring budget alignment, exploring branding options, analyzing long-term ROI and making informed recommendations.

Learn more about essential strategies for mastering effective presentation skills, focusing on audience engagement, avoiding common pitfalls and using storytelling and visuals to deliver impactful messages.

Effective marketing initiatives drive growth and strengthen firm culture. Lilly McAveeney discusses key strategies for implementing successful marketing initiatives that help firms enhance their reputation and adapt to the evolving legal landscape.

Cultivating a business development culture requires focused strategies and consistent action. Jocelyn Brumbaugh highlights key steps firms can take now to drive long-term growth, from understanding the difference between marketing and business development to setting SMART goals and maximizing opportunities at firm events.

As Builden wraps up the celebration of our tenth year, we’re reflecting on our growth from a small business into a major presence in the legal marketing field.