Builden Founder Jocelyn Brumbaugh recently discussed how fractional marketing support services can benefit law firms and mitigate impacts from the Great Resignation in a piece for Embroker, an insurance company specializing in law firms.

Throughout the article, “Fractional Marketing vs. Interim Marketing Support in Law Firms,” Jocelyn emphasized the need for firms to leverage interim marketing support services to ease the burden felt by in-house marketing departments. She also discussed:

• What defines fractional marketing
• How to leverage contract and fractional marketing support
• How to identify the right support

Read the full article here.

Builden is changing the way law firms think about marketing by turning random acts of marketing into strategies that drive business development. Our seasoned team of legal marketers helps firms of all sizes better engage with clients, prospects and talent.

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