AI is transforming legal marketing in 2026 – powering automation, personalization and search visibility. These shifts deliver efficiency, relevance and a competitive advantage for firms as AI shifts from trend to infrastructure.
With the right foundation, law firms can support lateral attorney integration with clarity and consistency. A proactive marketing process helps firms avoid reactive execution, align with business development goals and reinforce strategic growth.
Many law firms overlook client succession planning until a transition is already underway, putting valuable relationships at risk. This article outlines practical, proactive steps law firms can take to build trust, involve next-generation attorneys early, and ensure continuity that clients can rely on.
Discover the top legal marketing trends for 2025. Learn actionable tips to help your law firm adapt to the evolving landscape and stay ahead in a competitive market.
Effective marketing initiatives drive growth and strengthen firm culture. Lilly McAveeney discusses key strategies for implementing successful marketing initiatives that help firms enhance their reputation and adapt to the evolving legal landscape.
