Legal marketers and attorneys alike can take advantage of the numerous business development opportunities that public speaking engagements offer. These six tips can help take your firm’s presentations to the next level.
Great legal thought leadership doesn’t write itself, but with the right process, ghostwritten content can serve your law firm and drive business development without overextending your attorneys (or your marketing team).
Discover practical tips for creating polished event invitations that can drive attendance and reinforce your law firm’s brand identity.
Many law firms overlook client succession planning until a transition is already underway, putting valuable relationships at risk. This article outlines practical, proactive steps law firms can take to build trust, involve next-generation attorneys early, and ensure continuity that clients can rely on.
Building a focused, results-driven content calendar can relieve pressure from marketing teams by aligning content with timely opportunities. While maintaining such a calendar requires ongoing effort, a clear framework can help ensure consistent, high-impact content delivery.
