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Lateral Integration Strategies for the Evolving Legal Landscape

June 19, 2016

Jocelyn Brumbaugh will discuss best practices for advance planning, internal and external awareness campaigns and overcoming the unique challenges specific to onboarding groups of laterals during a Legal & Professional Services Council event on June 22.

Other panelists include:

  • Cathyann Bixby, Director of Lateral Growth and Integration, Ballard Spahr
  • Cindy Holbrook, Co-Lead of Marketing & Business Development, Winston & Strawn

Case Studies

Case Studies

Complete Law Firm Rebrand in 100 Days

Ghostwriting Thought Leadership Content that Stands Out for AmLaw 200 Firm

Launching a Boutique Firm into Success

Transformational Sector-Focused Rebrand and Website Revamp for Atypical-Industry Firm

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

Ringing in 30th Anniversary with Website Overhaul and Interactive Social Media Initiatives

Ushering in New Firm Leadership During a Pandemic

Content that Delivers for an AmLaw 50 Firm

A Women’s Initiative that Moves the Needle

Celebrating a Milestone Anniversary

Rebranding a Firm with a Dynamic Image

Turning a New Brand into an Institution

Marketing Department Audit for National Litigation Defense Firm