Jocelyn Brumbaugh Shares Essential Marketing Steps for Law Firms on Esq.marketing Podcast
Builden founder Jocelyn Brumbaugh recently sat down with Matthew Laurin of Esq.Marketing to share insights on the Marketing Infrastructure Model in a recent podcast.
In the episode, Jocelyn outlines some of the most common mistakes law firms can make when it comes to marketing and business development, including performing “random acts of marketing.”
“This concept of ‘random acts of marketing’ is real, and lawyers need to understand that marketing is a process, and it is very process-driven.”
Later in the podcast, Matthew and Jocelyn deep dive into five steps firms need to stand out from the competition and how to best leverage content.
Listen to the full episode here.
Jocelyn Brumbaugh is the Founder of Builden Partners, consultants that helps law firms develop and execute marketing strategies to better engage with clients, prospects and talent.
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