Founder Jocelyn Brumbaugh and Director of Client Projects Sara Goddard shared how to create a skunk works marketing department within a law firm at the Legal Marketing Association (LMA) National Conference in Hollywood, Florida.

Originally conceived by technology and security corporation Lockheed Martin during World War II, the skunk works framework outlines a unique approach to problem-solving through outside-the-box thinking, autonomy to make decisions, performance rewards and the use of external resources for specialized gaps in projects.

In the presentation “Create a Skunk Works Consulting Firm Within Your Marketing Department,” Jocelyn and Sara shared ways skunk works rules can be applied to law firm marketing departments and offered practical applications for in-house law firm marketers.