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With more than 15 years of experience, Sara Goddard is well-versed in strategic legal marketing and business development. She counsels clients on strategy, business development and large-scale marketing projects.

She assists clients with thought leadership and content marketing strategy and execution, website redesign management, firm launches and marketing rebrands, as well as providing interim legal marketing support and leadership.

At international law firm Vedder Price, Sara advised the labor & employment and litigation practice areas on effective implementation of business and client development plans. She managed the firmwide branding and marketing collateral program and designed and planned educational seminars for more than 1,000 clients nationwide. Sara was responsible for the creation of the department’s best practices in process improvement and project development.

Earlier in her career at law firm SmithAmundsen, Sara managed the marketing and client development functions.

Sara graduated from Saint Mary’s College with a Bachelor of Arts in Communication Studies and History.

She lives in Chicago with her family and serves as the Chair of the Marketing Committee for St. Matthias School in Lincoln Square.

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