In the first of a two-part Brand Building in 15 Minutes series on recruiting and retention, Builden Founder Jocelyn Brumbaugh showed how firms can come out ahead of the Great Resignation by strengthening their marketing infrastructure processes.

Jocelyn outlined the importance of understanding the mindset of associates as they navigate their job search and ensuring a firm’s digital presence tells the right story about the firm.

Watch the full webinar here:

This series continues with Part Two on October 26, 2022 when Builden’s Legal Operations Consultant Grace Ko will discuss operations best practices for recruiting and retention.

The Brand Building in 15 Minutes webinar series gives attorneys, marketers and legal administrators practical tips for efficiently executing marketing and business development efforts in a bite-sized timeframe. The program topics focus on process-driven best practices that raise law firm profiles.

Builden is changing the way law firms think about marketing by turning random acts of marketing into strategies that drive business development. Our seasoned team of legal marketers help firms of all sizes better engage with clients, prospects and talent.

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