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Brand Building in 15 Minutes Recap – Navigating Marketing Gaps

June 1, 2022

In the latest installment of Brand Building in 15 Minutes, Builden Founder Jocelyn Brumbaugh and Business Development & Strategic Growth Manager Devon Pine outlined how fractional and interim marketing support services work and how they cut overhead costs, minimize risk and maximize productivity. 

Jocelyn explained the necessity of fractional marketing services as a resource for in-house marketers who may feel overwhelmed by marketing plans or major employee turnover. Devon shared tips to integrate fractional marketing services for projects including:

  • Website redesign management
  • Attorney biography and practice description refreshes
  • Diversity, equity and inclusion initiatives
  • Business development coaching

Watch the full webinar:


The Brand Building in 15 Minutes webinar series gives attorneys, marketers and legal administrators practical tips for efficiently executing marketing efforts in a bite-sized timeframe. The program topics focus on process-driven best practices that help raise law firm profiles.

Builden is changing the way law firms think about marketing by turning random acts of marketing into strategies that drive business development. Our seasoned team of legal marketers helps firms of all sizes better engage with clients, prospects and talent.

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