Jocelyn Brumbaugh Highlights Post-COVID Marketing Strategies at LawPact Conference
Founder Jocelyn Brumbaugh presented “Marketing Strategies for Smaller Firms in the Post-COVID Era” at the LawPact Spring 2023 Conference in Cleveland, Ohio. LawPact, an international association that works to support business law firms around the world, hosts several highly attended conferences a year. The theme of this year’s spring conference was “Moving Your Firm Forward After COVID.”
Jocelyn walked conference attendees through some of the post-pandemic silver linings that small firms can consider in their marketing strategies, including the opportunity to re-evaluate marketing budget black holes. Jocelyn incorporated breakout groups into the seminar, as well, asking attendees to consider whether their firms were fully leveraging their marketing content. The presentation also provided viewers with suggestions for getting more out a conference experience.
LawPact is an international association and network of independent business law firms serving clients in all business law capacities, including litigation and transactional work across a variety of industries. LawPact’s mission is to assist member firms in pursuing excellence and to create a trans-national, juried referral panel to serve the global legal needs of member firm clients.