Aaron Naft is a systems and technology leader with more than a decade of experience helping growth-minded companies build the sales, data and automation infrastructure they need to scale. Known for translating messy operations into clean, reliable systems, Aaron designs and executes the technology and reporting frameworks that let organizations sell more effectively and make decisions with confidence. He brings a rare combination of sales instinct and technical depth, equally comfortable in a revenue conversation and in the architecture behind it.
Aaron partners closely with leaders to understand their goals, then engineers the systems that make them achievable. He understands the challenges companies face when their tools and processes don’t keep pace with their ambitions, and he turns growth objectives into simple, repeatable workflows. As a trusted advisor, he acts as a sounding board, keeps teams focused on what matters and ensures systems are adopted and deliver.
A devoted advocate for clean, trustworthy data, Aaron builds reporting that executives and stakeholders can rely on. He stays ahead of emerging trends, technologies and methodologies, particularly in AI and automation, and promotes a culture of experimentation and data-driven decision-making, where the right system quietly does the heavy lifting.
His career began at one of the fastest-growing e-commerce startups of the mid-2010s, where he discovered his passion for entrepreneurship, sales systems and technology-driven growth. In the years since, he has designed systems, architectures and automations for technology startups across a range of sectors, becoming, in his own words, a total data nerd. A founder himself, Aaron has built multiple companies in the automation and AI space, giving him firsthand perspective on the challenges his clients face every day.
He holds a bachelor’s degree from Bentley University in Boston.
He lives in Austin, Texas, with his wife and their dogs.
