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Builden Highlights Key Components of Legal Marketing in ALA Capital Chapter Newsletter

February 26, 2024

Builden’s article on the “Three Elements to a Successful Marketing Program” was featured in the Business Partner Spotlight section of the latest issue of the Association of Legal Administrators (ALA) Capital Chapter newsletter, The Capital Connection.

The article highlights three key components of legal marketing: digital presence, thought leadership and market visibility.

Read the full newsletter here.

Case Studies

Complete Law Firm Rebrand in 100 Days

Ghostwriting Thought Leadership Content that Stands Out for AmLaw 200 Firm

Launching a Boutique Firm into Success

Transformational Sector-Focused Rebrand and Website Revamp for Atypical-Industry Firm

Creating Client-Service Excellence within Business Services for AmLaw 100 Firm

Ringing in 30th Anniversary with Website Overhaul and Interactive Social Media Initiatives

Ushering in New Firm Leadership During a Pandemic

Content that Delivers for an AmLaw 50 Firm

A Women’s Initiative that Moves the Needle

Celebrating a Milestone Anniversary

Rebranding a Firm with a Dynamic Image

Turning a New Brand into an Institution

Marketing Department Audit for National Litigation Defense Firm