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Jasmine Salinas aids clients in establishing, conveying and maintaining a cohesive and engaging presence in the legal market.

Skilled at implementing multifaceted marketing plans, Jasmine facilitates full branding and website overhauls, the integration and promotion of individual attorneys and large lateral groups, new office openings and efforts to maximize thought leadership through comprehensive digital strategies.

She regularly crafts tailored messaging for internal and external content, such as attorney bios, client alerts and newsletters, practice descriptions and web and social content. Jasmine also identifies opportunities to showcase clients’ newsworthy results, placing the firms and attorneys in front of their intended audience and making them feel valued throughout the process.

She is well-versed in collecting and translating analytics into actionable recommendations, and her design capabilities elevate firm branding efforts.

Prior to joining Builden and during undergrad, Jasmine worked at a marketing and web services firm with clients from a wide range of industries, where she launched social media accounts, created compelling content, implemented SEO initiatives and improved website engagement. Jasmine has also provided pro bono services in social media, public relations and communications to nonprofit organizations in the Chicagoland market.

She graduated from Purdue University Northwest in 2019 with a Bachelor of Arts in communication, a concentration in public relations and a minor in visual communication.

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