Enhancing Your Firm’s Online Presence During COVID-19
As court closures continue to be extended, now is the time for firms to focus on their brand and amp up their online presence with three easily executed solutions:
Revisiting old web content such as biographies or practice areas can make a big impact to a firm’s image. Updating this content with new awards, honors or publications is a great way to start.
Social Media Usage
Social media platforms such as LinkedIn, Facebook and Twitter serve as fruitful channels to keep current and potential clients updated on the firm’s recent accomplishments. Engagement from firm attorneys and staff on this content is crucial and propels these posts onto potential clients’ feeds.
As for personal social media usage, engaging with your connections’ posts should be top of mind. Whether you are sharing a colleague’s post, commenting on your firm’s update or liking a friend’s work anniversary, engagement is key. Additionally, updating your profile to include a headline, photo, cover image and any prior employment information, publications or awards goes a long way toward creating a sophisticated image of what you do.
Manage Google’s First Page Preview
Often a person’s modern-day first impression with a business is through Google. It is important to continuously monitor and post photos and up-to-date content to your Google My Business page.
Company reviews are another section displayed on Google’s first page, making this an important area even if your business is not consumer-facing. Ensure you have a strong showing of review content because if this aspect is not managed, it will manage the firm’s image. Reach out to past clients via email to ask for an honest evaluation of your services and share links to your firm on review sites like Google, Yelp and Facebook.
With decades of experience advising the world’s largest legal, financial and professional services firms, Builden Partners counsels legal professionals on marketing strategy with a client-service and results-oriented approach.