Will Turner helps law firms build visibility and strengthen client relationships through strategic, hands-on marketing execution. As a Senior Marketing Coordinator at Builden Partners, he serves as the day-to-day marketing contact for a roster of law firm clients, guiding them through legal directory submissions, attorney positioning and business development initiatives that reinforce their standing in the market.
His work spans the full range of legal marketing services, from managing Chambers submissions and coordinating attorney and referee outreach to drafting case win announcements, new hire bios and press releases. He also leads social media and web content production and oversees firm sponsorship and community engagement efforts. In addition, he conducts competitive landscape research to support client hiring and business development strategy. Across each project, Will works closely with attorneys and firm leadership to ensure messaging reflects both firm voice and market positioning.
Before joining Builden, Will provided marketing support for a boutique plaintiff-side law firm and spent a year in marketing for a nonprofit organization, building a foundation in audience engagement and organizational communications that continues to shape his approach with clients today. He is also involved with the Legal & Professional Services Council (LPSC), where he manages the organization’s web presence and helps coordinate and run programming.
Will earned his Bachelor of Science in Business Administration, with a specialization in Marketing, from The Ohio State University.
