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Cassandra Wilander brings more than a decade of professional services marketing and communications experience to her work, including many years of in-house legal marketing experience at AmLaw 100 and AmLaw 200 firms.

Cassandra helps clients increase their visibility and attract new clients by advancing key marketing and business development initiatives, developing positioning plans and creating content strategies. Experienced in distilling analytics into actionable recommendations, she provides clients with big-picture guidance and long-term strategic planning. Cassandra also creates cohesive social media strategies for firms at all engagement levels, from those new to the space to more advanced integration and targeted outreach.

Actively seeking out new marketing knowledge and techniques to share with clients, Cassandra continually looks for opportunities to improve efficiencies and marketing processes. She brings a sharp eye to content creation and has experience leading attorney bio writing workshops and LinkedIn trainings.

While working at international law firm Perkins Coie, Cassandra managed external-facing content creation, including attorney bios, client updates, web content, practice descriptions as well as ad and invitation copy. She developed the firm’s first social media strategy and regularly executed integrated social media campaigns around marketing content, events and conferences.

Most recently, Cassandra worked for the Federal Reserve Bank of Chicago, developing its first bank-wide social media strategy and creating content to educate the general public about what the Chicago Fed does and why it matters.

Cassandra graduated from the University of Wisconsin, Madison with a Bachelor of Business Administration in International Business and Marketing. She lives in Chicago.

Marketing Strategy for Law Firms

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