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Lawyers are known for interpreting and applying the law, but they do so much more from debating legal theory to shaping new laws to influencing regulations and steering business strategy. With that experience comes the ability to share knowledge gleaned from years spent in and out of courtrooms and boardrooms. That’s where Builden comes in. We harness our team’s many years of in-house law firm and B2B PR agency experience to bring law firm news, client successes and their attorneys’ experiences and insights to life.

At Builden, we help law firms and lawyers navigate the media landscape to create favorable, high-impact third-party opportunities to raise the profile of the firm, its practices, industry teams and lawyers. We work closely with law firm leaders, lawyers and staff—operations and administrative—to uncover newsworthy happenings, target audiences and identify the best channels to tell those stories.

Once published in the media, Builden assists law firms with amplifying the reach of a feature story, quote or byline by leveraging our marketing infrastructure model to generate maximum visibility through the firm’s website, social media networks and internal platforms.

Builden’s media relations suite of services includes:

  • Industry and legal awards and recognition lists
  • Byline and op-ed placement
  • Client success outreach such as deal announcements and trial wins
  • Crisis strategy and communications
  • Feature story placement for changes in firm leadership, office openings and high-profile lateral hires, among other events
  • Measurement and analytical reporting
  • Media introductions and roundtables
  • Media training
  • Public relations strategy
  • Thought leadership positioning

Case Studies

Marketing Strategy for Law Firms