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Why Your Chicago Law Group Needs a Marketing Strategy

Successful lawyers in any size firm boast a deep bench of trusted colleagues and distinguished peers and possess incredibly strong client relationships through years of excellent service. This doesn’t happen in a vacuum – it requires targeted and well-executed lawyer marketing. Just as products need to be marketed, so to do legal services. As lawyers continue to represent the brand of the firm, their experience and institutional knowledge is their product. In this way, legal marketing serves as an essential link between legal services and the law firm’s clients.

Keeping Chicago Attorneys Top-of-Mind with Clients and Prospects

Legal marketing is our strong suit, as we focus exclusively on law firm marketing strategy. Our marketing infrastructure model and processes ensure targeted communication and promotion of key lawyer and law firm events and milestones, including new hire announcements, lateral acquisitions, firm anniversaries, promotions, board appointments, favorable case outcomes, legislative updates and more. All of this is captured in our signature way to ensure maximum law firm visibility and brand-building.

In a saturated legal market, Builden Partners understands that it is imperative to keep lawyers top of mind with clients and prospects. Using our process-driven approach, we ensure every win, award, speaking engagement, publication and piece of good news is a touchpoint for new business opportunities.

Builden’s Marketing Infrastructure Model gives lawyers the opportunity to do what they do best – counsel their clients, while we focus on timely and consistent lawyer marketing.

Attorney Marketing in a Changing Landscape

More than ever, lawyers recognize the need for calculated and sustained law firm marketing initiatives to advance not only their business development goals but also to drive firm growth within the market. Whether we’re helping in-house marketers or delivering results through our marketing model, Builden creates measurable value for lawyers and their firms at large.

Case Studies

Marketing Strategy for Law Firms