Builden Grows with Addition of Marketing & Business Development Manager Cassandra Wilander
Builden celebrates the addition of new Marketing & Business Development Manager, Cassandra Wilander.
Bringing more than a decade of professional services marketing and communications experience, Cassandra aids clients in increasing their visibility and extending their client network by advancing marketing and business development initiatives, developing positioning plans and innovating content strategies.
She gained invaluable experience in legal marketing while serving in-house at AmLaw 100 and AmLaw 200 firms, including Perkins Coie. At Perkins Coie, she developed the firm’s first social media strategy, generating numerous integrated social media campaigns around marketing content, events and conferences. Cassandra’s experience also includes managing external-facing content creation, including attorney bios, client updates, web content, practice descriptions as well as ad and invitation copy.
Prior to joining Builden, Cassandra worked for the Federal Reserve Bank of Chicago, where she developed its first bank-wide social media strategy and increased engagement efforts between the bank and the general public.
Cassandra graduated with a Bachelor of Business Administration in International Business and Marketing from University of Wisconsin, Madison.
Builden is changing the way law firms think about marketing by turning random acts of marketing into strategies that drive business development. Our seasoned team of legal marketers helps firms of all sizes better engage with clients, prospects and talent.
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