In the January 2023 Brand Building in 15 Minutes, Builden Marketing & Public Relations Director Abby Moriarty discussed how to leverage media to promote a lateral or group of laterals joining the firm. She detailed steps to take to extend the reach of recent hires, such as developing a strong news hook, writing rich quotes and repacking media coverage to create additional client touch points.

Watch the full webinar here. 

The Brand Building in 15 Minutes webinar series gives attorneys, marketers and legal administrators practical tips for efficiently executing marketing and business development efforts in a bite-sized timeframe. The program topics focus on process-driven best practices that help raise law firm profiles.

Builden is changing the way law firms think about marketing by turning random acts of marketing into strategies that drive business development. Our seasoned team of legal marketers helps firms of all sizes better engage with clients, prospects and talent.

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