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AmLaw CMO Joins Builden Partners as Managing Director

February 21, 2023

Builden Partners, a strategic marketing partner to law firms, expanded its senior leadership team with the addition of AmLaw 100 veteran Allen Chichester as Managing Director.

In this role, Chichester serves as a trusted marketing and business development advisor to AmLaw and midsize law firm clients. He also serves as a key member of Builden’s operations team, bolstering the agency’s processes, client service models and service offerings.

“Allen has a stellar reputation for building law firm brands and growing teams, and we are delighted to have him join our bench of top-notch legal marketers as we embark on our next chapter of growth,” said Builden founder Jocelyn Brumbaugh. “For nearly 10 years we have been innovating our processes to better serve AmLaw and midsize firms, and there is no better person than Allen to help take Builden to the next level and open new marketing and business development opportunities for our clients.”

Chichester has more than 30 years of experience leading marketing and business development departments at AmLaw 100 firms and beyond. Most recently, Chichester served as Chief Marketing Officer at Barnes & Thornburg. During his tenure, he elevated the firm’s rank among the AmLaw 100 list and created a legal operations department that put the firm at the forefront of pricing and budgeting for clients. Chichester was also previously the CMO for Piper Rudnick, today known as DLA Piper.

“For many years I’ve worked in-house to disrupt the law firm marketing model by implementing cutting edge marketing and business development strategies,” said Chichester. “Now at Builden I can help AmLaw and midsize law firms change the way they think about marketing and evaluate operations including their infrastructure, technology and client service models.”

Chichester’s arrival comes on the heels of Abby Moriarty joining Builden as the firm’s Director of Marketing & Public Relations in 2022. Abby launched Builden’s PR and Media arm and has elevated Builden’s existing marketing strategy services for law firms. 

In 2020, Chichester was named a Notable Executive in Marketing by Crain’s Chicago Business. He currently serves as Co-Chair for the CMO Special Interest Group for the Legal Marketing Association and as Chair of the board of directors for the Citadel Theater.

About Builden Partners

At Builden Partners we turn random acts of marketing into forward-looking strategies that build law firm brands, keep lawyers top of mind with clients and prospects – and drive revenue.

As seasoned legal marketing consultants, we create marketing strategy for law firms of all sizes, applying the same process-driven marketing services and strategic approach to all engagements.

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